CAF
Rallying a nation around the match.
A three-week countdown campaign driving matchday tune-in for a major football tournament.
9.3M
impressions
+45%
matchday tune-in
6
cities
At a glance
- Sector
- Sports
- Goal
- Event activation
- Duration
- 3 weeks
- Format
- Video billboards
Services used
- Video billboards
- Real-time bidding
- Multi-platform distribution
Build matchday excitement and drive tune-in for a major football tournament across the country's biggest cities.
Football moves fast. CAF needed to spike tune-in around specific matchdays within a short countdown, syncing screens with kickoff times across cities in different time zones of attention.
We ran high-energy video countdowns and used real-time bidding with tight dayparting to surge impressions in the hours before each kickoff, mirroring the same creative to social so the buzz carried across screens and feeds.
Tune-in spiked on every matchday and screens stayed full through the final, turning the network into a nationwide stadium-side hype engine.
- +45% matchday tune-in vs. control cities
- Full screens through every kickoff window
- Buzz carried consistently across screens and social
“On matchday, the whole city felt like the stadium. The countdown built real anticipation, and being able to surge our screens in the hours before kickoff turned casual passers-by into an audience that genuinely tuned in.”
Events Marketing, CAF
How it played out
- 1Week 1
Countdown
High-energy teasers build anticipation city by city.
- 2Week 2
Matchdays
Dayparted bursts timed around kickoff.
- 3Week 3
The final
Peak spend concentrated on the closing fixtures.
Performance over the run
9.3M
impressions
+45%
matchday tune-in
6
cities
Illustrative delivery curve over the campaign window.
See the campaign in motion.
From the campaign
