Privacy Policy

01About this policy

We are committed to protecting your privacy and handling personal information responsibly, transparently and in line with applicable data-protection laws. This policy describes what information we collect, why we collect it, how we use and share it, how long we keep it, and the rights and choices available to you.

This policy applies to all of our digital properties and services. It does not apply to third-party websites, products or services that we do not control, even where they are linked from our services.

02Who we are and how to reach us

Bright Face Ads is the data controller responsible for the personal information processed under this policy. Our operations are based in Douala, Cameroon.

For any privacy question, request or complaint, you can contact us by email at hello@brightfaceads.com or by writing to us at our registered address. If we have appointed a data protection officer or local representative, their contact details will be published here.

03Information we collect

We collect the following categories of personal information:

• Identity and contact details, such as your name, email address, phone number, company and role, provided when you contact us, request a media kit or create an account.
• Account and campaign information, login credentials, campaign briefs, budgets, creatives, targeting choices and billing details when you use the platform.
• Developer information, API keys, application identifiers, integration settings and technical logs when you use our SDK or API.
• Technical and usage data, IP address, device and browser type, operating system, identifiers, pages viewed, referring URLs and interactions with our services.
• Approximate location, derived from your IP address or, with consent, more precise location for relevant advertising and analytics.
• Advertising and measurement data, limited technical signals processed to conduct an auction, deliver an advertisement and measure its performance.
• Communications, the content of messages, enquiries and support requests you send us.

04How we collect information

We collect personal information in three main ways:

• Directly from you, when you fill in a form, create a campaign, integrate our SDK, contact us or otherwise interact with us.
• Automatically, through cookies, SDKs, server logs and similar technologies when you use our website, platform or apps that include our technology.
• From third parties, such as advertising partners, analytics providers, demand and supply partners, and publicly available sources, where permitted by law.

05How we use your information

We use personal information for the following purposes:

• To provide, operate, maintain and improve our website, platform, SDK, API and advertising services.
• To create and manage accounts, process bookings and deliver the services you request.
• To plan, run, optimise and measure advertising campaigns, including conducting real-time auctions.
• To communicate with you about your account, enquiries, service updates and, where permitted, marketing.
• To ensure the security, integrity and availability of our services and to prevent fraud and abuse.
• To produce aggregated analytics and reporting, and to develop new features and services.
• To comply with legal obligations and to establish, exercise or defend legal claims.

06Legal bases for processing

Where applicable data-protection law requires a legal basis, we rely on one or more of the following:

• Performance of a contract, to provide the services you have requested.
• Consent, for example, for non-essential cookies, certain marketing and any precise location data; you may withdraw consent at any time.
• Legitimate interests, to operate, secure and improve our services, prevent fraud and conduct measurement, balanced against your rights.
• Legal obligation, to comply with laws, regulations and lawful requests from authorities.

07Advertising and real-time bidding

When advertising is served through our OpenRTB-based platform, limited technical data, such as device type, ad slot, format and approximate location, may be processed in real time to conduct the auction and select a relevant advertisement.

We aim to minimise the data used for these purposes, apply contractual safeguards with demand and supply partners, and we do not sell your personal information. Where required, advertising that relies on non-essential identifiers or cookies is only carried out with your consent.

08Cookies and similar technologies

We and selected partners use cookies, SDKs, pixels and similar technologies to operate our services, remember your preferences, measure performance and support advertising. Non-essential technologies are only used with your consent.

Full details, including the categories we use and how to manage them, are set out in our Cookie Policy. You can change your choices at any time using the cookie-settings link in the footer.

09How we share your information

We do not sell your personal information. We may share it with:

• Service providers, hosting, infrastructure, analytics, payment and support providers acting on our instructions.
• Advertising partners, including Meta, Google and Eskimi, where you run campaigns across those channels, subject to their own terms and policies.
• Demand and supply partners, to conduct auctions and deliver and measure advertising.
• Professional advisers and authorities, where required by law, regulation or legal process, or to protect our rights and the safety of others.
• Business transfers, in connection with a merger, acquisition or reorganisation, subject to appropriate confidentiality protections.

10International data transfers

We operate primarily in Cameroon, but some of our service providers and partners may process personal information in other countries. Where we transfer personal information across borders, we take steps to ensure it remains protected, including using appropriate contractual safeguards and only working with partners that provide an adequate level of protection.

11How long we keep your information

We retain personal information only for as long as necessary to fulfil the purposes set out in this policy, including to provide the services, comply with legal, accounting and reporting obligations, resolve disputes and enforce our agreements.

Retention periods vary depending on the type of data and the context. When personal information is no longer needed, we securely delete or anonymise it.

12How we protect your information

We apply technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration, loss or misuse, including access controls, encryption in transit, monitoring and least-privilege practices.

No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If a personal-data breach is likely to affect your rights, we will notify you and the relevant authorities where required by law.

13Your rights and choices

Depending on your jurisdiction, you may have the following rights in relation to your personal information:

• Access, to obtain a copy of the personal information we hold about you.
• Rectification, to correct inaccurate or incomplete information.
• Erasure, to request deletion in certain circumstances.
• Restriction and objection, to limit or object to certain processing, including direct marketing.
• Portability, to receive certain information in a portable, machine-readable format.
• Withdraw consent, at any time, where processing is based on consent.
• Complain, to a competent data-protection authority.
• To exercise any of these rights, contact us at hello@brightfaceads.com. We may need to verify your identity before responding.

14Children's privacy

Our services are intended for businesses and adults and are not directed at children. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

15Third-party links and services

Our services may contain links to, or integrations with, third-party websites, platforms and tools. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy notices before providing them with personal information.

16Automated decision-making

Our advertising auctions involve automated processing to match advertisements to available impressions in real time. These processes are used for ad selection and do not produce legal or similarly significant effects on individuals. We do not use your personal information for automated decisions that would significantly affect you without an appropriate legal basis and safeguards.

17Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or for other operational reasons. When we make material changes, we will update the "last updated" date and, where appropriate, provide additional notice. The latest version will always be available on this page.

18How to contact us

If you have any questions, requests or concerns about this policy or how we handle your personal information, please contact us at hello@brightfaceads.com or at our registered office in Douala, Cameroon. We will respond within the timeframes required by applicable law.